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Usage-Based Pricing

Definition

Usage-based pricing charges customers based on consumption. Pay for what you use instead of fixed monthly fee.

Extended Definition

Examples: Stripe charges per transaction. Twilio charges per API call. AWS charges per server hour. Benefits: aligns cost with value, easier to start small, naturally expands as customer grows. Drawbacks: unpredictable revenue, customers may optimize usage to reduce spend. Works best when usage correlates strongly with customer value received.

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