Design Partner
Definition
Design partner is an early customer who collaborates on product development. They provide feedback, test features, and help shape the product roadmap.
Extended Definition
How it works: give early access to a few strategic customers. They test features, provide detailed feedback, and help validate use cases. Often pay reduced rate or get free access. Benefits: real-world validation, faster iteration, reference customer for launch. Choose design partners carefully: must represent ICP, willing to give honest feedback, have time to engage.